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Video Production Service in California : Essential Facts To Know About Producing Video Content

Updated: Dec 15, 2023

Video production service is a very challenging job. Video has long been hyped as the marketing method of the future, but the future is here. If you’re not using video as part of your marketing approach, you will lose out. What I mean by losing out is that you will be left well behind your competitors. If you are worried about how and where to start, don’t! There are so many video production service companies in California. Video production services include corporate video production, wedding videography, and general videography services in Los Angles, California.

video production service in California

While corporate video production companies mainly focus on corporate video production and promotional video productions, they do often produce general videography in other fields as well.

In this article, we’re going to go through the video production process and video production services you should look for when looking for a company to handle your video marketing. It’s time to join the 60% of businesses that are already using video marketing and enjoying our company’s video marketing offers.

Video Production Services in California: The Production Process

Video is a powerful tool through which you can communicate your story, moving your audience to feel, think, and behave in a certain way. When done well, video can be one of the strongest drivers of conversions no matter your type of business or industry.

How to create a well-balanced video marketing campaign?

Irrespective of whether you have an in-house team or hire a corporate video production company to handle your video marketing, there are three categories of video production services you’ll either need to do yourself or make sure the company you hire offers:

  • Preproduction

  • Production

  • Postproduction

Preproduction is a video production service that includes creative and planning. This includes video production services like:

  • Evaluating your video’s objective, target audience, method of delivery, and tone

  • Planning a budget

  • Creative development and delivering

  • Scriptwriting

  • Storyboarding and outlining

  • Shot lists (the scenes you want to include in your video)

  • Location exploring (looking for places to record your video)

  • Casting

  • Permitting (getting the necessary permits from your municipality)

  • Equipment preps and rental (as needed)

  • Hiring subcontractors (as needed)

Preproduction is the first part of video production. It happens behind the scenes but it’s probably the most crucial part of creating a video that achieves the objectives you want it to. Without putting in the work on the front end, you’ll never get the result you need. This is where you’ll create a solid base upon which to build your point of view. It requires two very different services creative and logistics.

The creative side is about creating and perfecting the notion of your video, writing a script, storyboarding, and making sure that you fully understand not only the story you want to tell but what you want viewers to do with that story. Logistics, on the other hand, is all about the details involved in how you’ll turn your ideas into a finished and polished video.


The production part of video production is the actual video shoot. Here are a few of the corporate video production services (and operating considerations) that go into production:

  • The Producer is involved in all phases of production from concept to completion. This includes coordination, supervision, and control of budget, talent, crafts, and more.

  • The Director of Photography (Main Camera Operator) works with a director to implement their vision for the script. They oversee the Camera and Lighting Departments and create the visuals that tell the story.

  • The Assistant Camera Operator is responsible for marking a synchronized point between the video and audio with a clapper board (slating), making sure that the focus is set correctly, and changing batteries and recording media.

  • The Field Audio Engineer mixes, reproduces, and manipulates sound and effects.

  • The Gaffer is the head of the lighting department. They’re responsible for the design of the lighting plan.

  • The Grip develops and builds the set for a movie, commercial, or television show. Grips work on the equipment that supports the cameras and lighting.

  • Makeup Artists must know and understand the makeup and the techniques used to apply it to the face and neck. Body Makeup Artists apply makeup to various areas of the body and can alter the actor’s appearance.

  • The Drone Operator operates any drone cameras used for video production.

  • The Production Assistant is responsible for communications between the various production departments and managing lockups.

  • Field equipment might include HD cameras, lighting, audio, and other gear.

Video Production Services: Common Types of Video Content

There are hundreds of different video types or formats and there’s no guarantee that the corporate video production company you hire offers the video production services you need for the video you want to create. Let’s look at the eight most common services you’ll find:

Event Video Services

Event videos range in time from 30 seconds to 3+ hours and can be a “recap” or event teaser video or a multi-camera production. This type of service is used for lectures, meetings, sports, weddings, performances, and other live events.

Commercial/Advertising Video Services

Commercials tend to be 30–90 seconds and can be scripted, docu-style, or animated. This type of service might include sponsored content, branded content, pre-roll, etc.

Promotional Documentary Video Services

These videos range from 1–30 minutes and use interview-driven storytelling. Promotional videos, commercials, and travel videos normally fall into this group.

Corporate Video Production Services

Corporate videos include everything from long training videos to brand culture videos to promotional videos and are generally 1–60 minutes in length.

Real Estate Video Services

Real estate videos are typically under 5 minutes and use tons of filming techniques like drones, sliders, time-lapse, and more to create a delightful video experience.

Educational Video Services

Educational videos are things like explainer videos, PSAs, tutorials, and how-to videos. They can be quick, 30-second videos or longer videos for more detailed subjects.

Music Video Services

Music video services include exactly what you imagine (a musician lip-syncing to create a video for their music) but they can also be used by other clients when the video doesn’t need an audio story. Trailers and teaser videos may also be of the same nature.

Social Media Video Services

Social media videos are usually between 15–60 seconds and can include text, music, and narration. This type of video is used across social media platforms and does exceptionally well on Instagram, Facebook, TikTok, Instagram Reels, and most TikTok alternatives.

Video Production Services for Search Engine Optimization

A well-prepared video can boost traffic from search engines by as much as 150%. Marketing video production services should align with SEO best practices to enhance your video’s visibility in organic search results. Here are some services that are suitable for optimizing your video content for search. Video is a vital part of your business’s sales and marketing channels as well as being an excellent SEO tactic. When you’re developing your video strategy, you’ll want to concentrate on working the video into the rest of your marketing plan to create a consistent marketing strategy. But how do you create a strong video marketing strategy? Here’s a five-step process that we like:

1: Set Objectives for Your Videos

Begin by summarizing what you want to achieve with your videos. These objectives should correspond with the various phases in your marketing channel (understanding, consideration, and decision).

2: Connect with Your Target Audience

After you know what you hope to achieve, you’ll want to get a specific audience in mind that you want to target with your video. At the end of this step, you should know who your product or service is for, what you want them to do after they view your video, and where you can find them.

3: Create the Story You Want Your Audience to Watch

Every video should tell a complete story including a main character (your target audience), a struggle (your target audience’s pain point), the search for a solution to the conflict (your product or service), and a resolution (how your product or service makes things better).

4: Stay Within Your Timeline

Create a timeline for every part of your video production as well as a general timeline that includes all of the other timelines. Keep in mind that things happen. Changes to scripting or messaging, delays in getting review and feedback, and delays in implementing any changes can drive your timeline all out of its intended length. Be practical when creating your timeline and allow yourself extra time to keep things on track.

5: Stay Within Your Budget

If you’re creating a high-quality video, the budget can quickly get out of hand—especially if you’re subcontracting your services. Whether or not you’re handling things in-house or not, you still need to set a budget.


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